Overview - ZX Inc.-Restore the essence of data Lead business value

In the Digital Era
Creating Joy for End Users and
Empowering Business Partners

Drive innovation with technology and leverage AI precision digital marketing

Corporate Culture

Based on current, focus on the future, we realize "ZX Interconnection - Create the future together" multilevel and multi-dimensional

Mission

Create joy to end-users and empower our business partners in the digital era

Vision

Provide one-stop services for a better life

Our Values

Dedication, modesty, practicality, quality, inheritance

Our Three Core Competencies

We set technology-driven user insights as our core, built upon three pillars — precision digital marketing, in-depth operation and brand incubation capabilities
to create joy to end-users and empower our business partners.

Precision Digital Marketing

We accurately allocate marketing resources
and pinpoint suitable omnichannel end-user traffic acquisition
and management strategies through real-time minute-based data

In-depth Operation

We provide full life cycle of the interactive entertainment
products we market and operate

Provide tailored brand development solutions to our clients, and let end-users recognize our own brand

Brand Development

Xu Liang Xing Hai

Use AI algorithm for big data analytics and provide AI-driven omnichannel recommendations

“Xu Liang Xing Hai” is a proprietary technology platform independently developed by ZX Inc., it consists of proprietary business intelligence analytics system “Hetu” and omnichannel engagement platform “Luoshu”.
Since the platform launched, it has accumulated hundreds of billions of machine learning training sets and over 418 million registered users.

The Hetu System

Our proprietary business intelligence analytics system, our Hetu system, is capable of monitoring and analysing the marketing campaign results through various tags generated, helping our clients make better decisions based on thousands of indicators.

ZX Inc.’s proprietary business intelligence analysis system
Generates over 3,000 analytical indicators through monitoring and analysing the marketing campaign results
Be able to conduct sub-second data inquiry and analytics and generate key features of users in real-time

The Luoshu System

The Luoshu system features AI-driven omnichannel engagement recommendations based on the automated match of the interactive entertainment products and the traffic channels’ bidding systems with wild range and fast speed, enabling 1 million requests per second.

We have achieved centralized management of various collaborating media platforms through our intelligent omnichannel engagement platform, the Luoshu system, which in turn enhanced the efficiency for placement
We provide AI-driven omnichannel engagement recommendations, our Luoshu system has established connections with over 220 collaborating online media platforms
This also affords us access to a vast amount of end-user engagement and platform performance data to support our future business expansion

The Hetu System The Luoshu System

History

2023

A Promising Future

2022

Top 100

2021

Transformation

2020

Breakthrough

2019

Take-Off

2018

Accumulating Power

2017

Development

2016

Exploration

2015

Startup

2023

In the future, ZX will help more diversified customers to develop new patterns of digital transformation in more dimensions

2022

Became one of the top 100 enterprises in China's Internet comprehensive strength

Officially upgraded Tan Wan brand to ZX

Founded the pop toy brand Bro Kooli and strongly entered the metaverse

Tan Wan x Canton Tower x High-Speed Railway: brought a higher, faster, and broader 7th anniversary

2021

Digital business services field blossomed in multiple tracks

Officially named the self-developed technology platform Xu Liang Xing Hai

Precise reach of over 90 billion users accumulatively, helped to generate revenue in online literature, food, pop toy, and other fields

2020

Broke through the epidemic and realized the addition of digital business services

Successfully upgraded the self-developed technology platform Xu Liang Xing Hai version 2.0

Successfully being selected into the finalist of the top 50 innovative companies in the Guangdong-Hong Kong-Macao Greater Bay Area

2019

Broke the cycle of digital business services multi-dimensional

Successfully applied software copyright for the self-developed technology platform Xu Liang Xing Hai version 1.0

The number of registered users exceeded 200 million, and the number of enterprise clients served reached 100

2018

Integrated resources to continue innovation and adhered to the strategy of sustainable development

Bridging the business intelligence analytics engine and intelligent engagement system, formed the prototype of Xu Liang Xing Hai technology platform

Achieved continuous business growth, meanwhile, officially established the Tan Wan With Love Charity Brand, and donated more than 20 million yuan for welfare activities

2017

Refining the underlying scientific and technological capabilities to achieve the unity of brand and effect

Built the intelligent engagement system Luoshu

Set a new high for monthly turnover of gaming products by category, generating nearly 800 million yuan in revenue for a single enterprise client

2016

Took the lead in creating a new digital marketing model for celebrity endorsements in the gaming category

Built the business intelligence analytics engine Hetu

Cumulated over 30 million users leveraging the development of digital marketing business

2015

Relied on the game categories to open up digital business services

Internal incubation of self-developed technology platform

Assembled the initial team

Core Management Team

Wu Xubo

Key Founder, Chairman of the Board and Chief Executive Officer

Our key founder, chairman and CEO, Mr. Wu Xubo, is a veteran entrepreneur with nearly 20 years of industry experience and abundant experience in corporate management. Mr. Wu was recognized as the Outstanding Chinese Brand Entrepreneur by the Asian Brand Festival Organizing Committee in September 2021 and Innovative Rao Businessman of the 2nd Global Rao Businessman Conference by the Shangrao Municipal People's Government in April 2021. In May 2019 and May 2018, Mr. Wu was awarded the title of " Top Ten Outstanding Youths in Shangrao" and the Shangrao Youth May 4th Medal by Shangrao City Committee of the Communist Youth League of the Communist Party of China and Shangrao Youth Federation jointly in May 2019 and May 2018, respectively. Now, he is mainly responsible for the overall operation and management of ZX.
Wu Xuan

Co-Founder, Executive Director and Chief Operating Officer

Our co-founder Ms. Wu Xuan has more than 15 years of experience in online gaming industry. She has unique insights and management ideas in innovative business models in the gaming industry. She has strong marketing creativity and is good at planning and coordinating the development of new business segments of the Company. Ms. Wu was recognized as the 2021 Industry Influencers by the 10th China Finance Summit in July 2021 and was recognized on 2020 China’s New Growth Pioneer List by Harvard Business Review in December 2020. Ms. Wu has been a board member of the Effie Performance Marketing Awards since September 2020 and served as the judge of the 2021 Effie Performance Marketing Awards Finals.